Blog Masonry Boxed



In order to make communication between market players – both on the supply and the demand side – faster and more effective, the existing systems (scheduling and broadcast systems) are linked up technologically via adremes Exchange (interface). As a result, automated and bidirectional communication is established between the systems, which means, for example, that marketers are provided with a direct link to the scheduling systems of the radio stations. This also implies that – subject to the application of the rules (policies) defined by the owner of the inventory – they receive direct replies and access to available advertising spaces. This networking strategy via adremes replaces the common and time consuming coordination process via telephone and email that currently manages the radio advertising booking process, making that latter more efficient in terms of time and resources.



The Inventory Manager (Inventory) can automatically receive data on contingents and availability from a scheduling system, for example, but also offers the option of manual or semi-manual acquisition of the advertising inventory. In addition to the added data that can be supplied automatically by adremes, further information related to program environments and editorial content can be added here too, to supply additional enhancement parameters for the advertising spaces.



The Dashboard (Dash) constitutes the entry point to the adremes web portal. The Dashboard can be used to view relevant organisations of campaigns, bookings, load distribution and revenues of the associated radio stations at any time, and to retrieve comparison assessments. In a separate configuration section it is also possible to adjust the settings of policies.