Blog Masonry Boxed

policies-en

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Through personalised policies configured by the inventory manager, adremes allows radio stations´ customers and partners to make an enquiry, to access and, if desired, to book or reserve advertising spaces. By doing so, adremes takes into account all the predefined rules and conditions for each client, in real time and for each individual action.

added data-en

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With the added data module, adremes offers a way to enhance the advertising inventory. This can be accomplished in both an automated and a manual way. Examples of the automated enhancement of advertising spaces with centrally-available data include weather information, traffic reports as well as flu warnings. Manual input of added data can be accomplished, for example, thanks to the provision of information on health, technology or sports. This makes it possible to determine and display additional data, via adremes, for any advertising space. This kind of enrichment increases the value of the radio advertising space and makes it more flexible to manage. It provides marketers and radio stations with a way to create together new offers for the advertising market.

booking-en

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For partners who have been granted access, the Booking Tool (Booking) in the web portal can be used to input search criteria (such as campaign time period, spot length, timelines and, if desired, added data suitable for the campaign) to display the advertising spaces that are available in the contingent. For a selection of desired advertising spaces (campaign) it is possible to use “Booking” to transfer the booking data directly to the scheduling system of the station.