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In order to make communication between market players – both on the supply and the demand side – faster and more effective, the existing systems (scheduling and broadcast systems) are linked up technologically via adremes Exchange (interface). As a result, automated and bidirectional communication is established between the systems, which means, for example, that marketers are provided with a direct link to the scheduling systems of the radio stations. This also implies that – subject to the application of the rules (policies) defined by the owner of the inventory – they receive direct replies and access to available advertising spaces. This networking strategy via adremes replaces the common and time consuming coordination process via telephone and email that currently manages the radio advertising booking process, making that latter more efficient in terms of time and resources.