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With the added data module, adremes offers a way to enhance the advertising inventory. This can be accomplished in both an automated and a manual way. Examples of the automated enhancement of advertising spaces with centrally-available data include weather information, traffic reports as well as flu warnings. Manual input of added data can be accomplished, for example, thanks to the provision of information on health, technology or sports. This makes it possible to determine and display additional data, via adremes, for any advertising space. This kind of enrichment increases the value of the radio advertising space and makes it more flexible to manage. It provides marketers and radio stations with a way to create together new offers for the advertising market.